SECTION 1. QUESTIONS 1-6
Questions 1-6
Choose the correct letter A, B, or C
Questions 07 and 10
Complete the sentences below. Write ONE WORD ONLY for each answer.
Paxton Nature Reserve
SECTION 2. QUESTIONS 11-15
Choose the correct letter A, B or C.
Changes in Barford over the last 50 years
Questions 16 and 20
What is planned for each of the following facilities?
Choose FIVE answers from the box and write the correct letter A-G next to questions 16-20
Plans
A it will move to a new location
B it will have its opening hours extended
C it will be refurbished
D it will be used for a different purpose
E it will have its opening hours reduced
F it will have new management
G it will be expanded
Facilities
Section 3: Questions 21-26
Complete the table below. Write ONE WORD ONLY for each answer.
Questions 27 and 30
Who is going to write each of the following parts of the report?
Write the correct letter A-D next to questions 27-30
A Helen only
B Jeremy only
C both Helen and Jeremy
D neither Helen nor Jeremy
Parts of the report
Section 4: Questions 31-40
Complete the notes below. Write ONE WORD ONLY for each answer.
Ethnography in Business
Ethnography: research which explores human cultures
It can be used in business:
To investigate customer needs and 31
To help companies develop new designs
Examples of ethnographic research in business
Kitchen equipment
Researchers found that cooks could not easily see the 32 in measuring cups
Cell phone
In Uganda, customers paid to use the cell phones of entrepreneurs.
These customers wanted to check the 33 used.
Computer companies
There was a need to develo 34 to improve communication between system administrators and colleagues.
Hospitals
Nurses needed to access information about 35 in different parts of the hospital
Airlines
Respondents recorded information about their 36 while travelling.
Principles of ethnographic research in business
The researched does not start off with a hypothesis
Participants may be selected by criteria such as age, 37 or product used
The participants must fee 38 about taking part in the research
There is usually direc, 39 of the participants
The interview is guided by the participant
A lot of time is needed for the 40 of the data.
Researchers look for a meaningful pattern in the data